Took It Further: Multilingual Forms & Smart UTM Tracking in Pardot
Hey there, Trailblazers. If you caught my last post, you’ll remember we built a multilingual Pardot form without using any fancy dropdown select—everything switches based on URL language. Today, I want to show how I refined it. We’ve added UTM-based thank-you messages, dynamic form action logic, and automated campaign assignment. What’s New with Progressive Tracking…
How to Build a Multilingual Pardot Form with UTM Tracking and Campaign Assignment
I recently received a request to build an Account Engagement (Pardot) form that could support multiple languages, track various campaigns, and capture UTM parameters—all without relying on a language dropdown. My research led me to a fantastic blog post by Adam Erstelle on the Spot, which served as a great foundation. However, I had to…
Dynamic Text on Marketing Cloud
Marketing Cloud has the ability to provide dynamic content (images), and it’s really easy to add it to your email templates. You just drag and drop the dynamic content, set up the different rules with its images and that’s it. But what happens when you don’t want to add dynamic images, but text. Use Case:…
Sending Parameters using Gravity Forms and Account Engagement
When using gravity forms and Account Engagement, you need to use a form handler to connect them both. But what happens if you add google analytics to the mix and you need to send a parameter in the url for reporting purposes? In order to send url parameters using gravity forms, you need to follow…
Account Engagement (Pardot) Training Sessions – A/B Testing
Account Engagement gives you the ability to send two different versions of an email to a small subset of your prospects. Then use that data in order to choose the winning version and send that version to the remainder of the recipient list. This is called: A/B Testing. These are some recommendations and considerations to…
Account Engagement (Pardot) Training Sessions – Engagement Studio
On our last blog post, we talked about some of the different types of automations. On this blog, we’ll review the biggest automation tool that Account Engagement offers. Engagement Studio. Engagement Studio is a powerful tool that helps with lead nurturing. Some other uses for Engagement Studio programs are: Event follow up, industry education, internal…
Account Engagement (Pardot) Training Sessions – Automation
Account Engagement offers two types of automation: action-based and criteria-based. Action-based Automation Completion Actions With completion actions, you can automate activities within existing elements such as custom redirects, list emails, forms, files, form handlers or page actions. Completion actions execute every time action is completed, they are not retroactive and will not execute for image…
Account Engagement (Pardot) Training Sessions – Grading and Scoring
Following our trainings, we continue with one of the most sought after tools that Account Engagement has: Lead Grading and Lead Scoring. Scoring A score indicates how interested your prospect is in your product or service. Scores are numbers assigned based on implicit actions: downloads, email clicks, email opens, page views, form submissions, etc. Scoring…
Account Engagement (Pardot) Training Sessions – Email Templates
The objective of using Account Engagement is to personalize our emails. Email Templates Finalized text and HTML email content that is made available for one or more uses: one-to-one emails, auto responder emails, list emails or engagement studio programs. To access email templates, navigate to Account Engagement Email -> Templates Email Templates: Building Under the…
Account Engagement (Pardot) Training Sessions – Lists
We can follow our training sessions by diving into content. We know that Account Engagement helps us with email marketing, so List Management is one of the most important things to understand. Let’s start! Lists Lists segment prospects and are used to define email recipients and email exclusions for list emails and engagement programs. We…
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